Lets give it a nerdy start.
What is Social Influence?
When a person’s emotions, thoughts, behavior are affected by the people around, it is termed as social influence.
In a population of billion (country like India), if there are roughly 30% young population(10 – 24 years), which are more likely to be swayed away, 300 million people are influencing each other and framing different permutations and combinations of deportment the moment they are hanging out more with a set of people. How cool is that? And if I include the Social Media effect, it is just too gargantuan.
There was a theory quoting an interesting fact – A person’s behavior is the average of the behavior of five people we spend the most amount of time with.
So, people who deny getting influenced by the surroundings and other people are fooling themselves, as subconsciously, they are capturing some habits from others.
These can be as subtle as catching the phrases frequently used by that person or different mannerisms like talking, behaving, handling situations, etc. Oh! How can we deny not triggering that creative monster after watching Masterchef?
Here’s another gripping fact:
Our subconscious mind draws 40000 more observations than our conscious mind. So, even though our conscious realizations are shrouded, it cannot be overlooked that our observations are being stored and slowly infused in our deportment.
Somehow, the advice given by my parents about the right company holds more substance now.